Meet Your Advisors
Prime Benefits Group was founded with one simple goal: to make insurance easier to understand and more personal for every client we serve. Our name reflects everything we stand for. PRIME stands for Protection, Retirement, Insurance, Medicare, and Equity, the five pillars that guide how we help you plan and protect what matters most. We know that choosing the right coverage can feel overwhelming, whether you're preparing for Medicare, protecting your family's financial future, or planning for retirement. We're proud to serve individuals and families across the country. Our commitment goes beyond helping you choose a plan. We're here to provide ongoing support whenever your insurance needs change.
Licensed Insurance Advisor
Emma Dunlap | Founder & Agency Owner
National Producer Number (NPN): 21244074
emma@primebenefitsgroupusa.com
Serving Clients In:
AL, AK, AR, CO, FL, HI, ID, IN, IA, KS, KY, LA, ME, MA, MI, MN, MT, MS, MO, NE, NV, NJ, NM, NC, ND, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WA, WV, WI
Emma Dunlap’s path to becoming an insurance advisor is anything but traditional. Before entering the insurance world, she worked in the television industry as an Art Department Coordinator on productions for Netflix, Warner Bros, Fox, and more, collaborating with production designers, art directors, producers, and studio executives to bring stories to life. That career taught her how to listen carefully, manage complex moving parts, and always keep the bigger picture in focus.
After searching for balance and reconnecting with her roots, Emma found her way to insurance with a clear sense of purpose: to be the kind of advisor she wished more families had access to. She founded PRIME Benefits Group USA as an independent agency so she could always put clients first, with no quotas and no pressure, just honest guidance tailored to your needs. Today she serves individuals and families across the country on Medicare, Life Insurance, and Retirement Planning.
Emma’s goal is to make planning for retirement feel less overwhelming and a lot more manageable, whether you are just beginning to explore your options or have been navigating the system for years. She truly enjoys educating the people she works with, and she wants every client to leave a meeting feeling informed, confident, and supported.
When she’s not helping clients, you’ll find Emma with her fiancé Riley and their two house rabbits, baking homemade sourdough, horseback riding, or giving back to her community.
Licensed Insurance Advisor
Melissa Botley
National Producer Number (NPN): 19704480
melissa@primebenefitsgroupusa.com
Serving Clients In:
FL, GA
Melissa Botley is a licensed insurance advisor at PRIME Benefits Group who specializes in life insurance, protection planning, long-term care, and Medicare, all the important things that help bring peace of mind to clients and their families.
Melissa has been part of the PRIME Benefits Group team since 2025, following roughly eight years in the financial planning and asset protection world. Her background also includes over 20 years in administration and marketing, with experience in banking, credit card client services, and public relations. That mix means she’s comfortable with both the big-picture planning and the details that make it all come together.
Melissa lives in beautiful Palm City, Florida, after many wonderful years in Palatka. She has been married to her husband, Eric, for almost 30 years, and as a longtime chaplain’s wife, she has learned the art of listening, supporting, and staying calm even when life gets interesting. She is also a proud mom to three amazing kids: Michael, Lauren, and Emily.
When she’s not helping clients protect what matters most, you’ll probably find Melissa traveling, paddleboarding, or hunting down great food wherever she goes. She’s a full-blown foodie who loves to cook, explore new cuisines, and put her surprisingly fierce movie and TV trivia skills to the test.
Our Core Values
These core values shape our approach, helping us deliver trusted guidance, exceptional service, and confidence at every step.
Personalized Guidance
Every recommendation begins with understanding your unique goals, priorities, and insurance needs.
Ethical Service
We put your best interests first, leading with a servant heart. We work for you, not the insurance carriers.
Long-Term Relationships
We're committed to providing ongoing support as your coverage and life continue to evolve.

